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Creative Art Director

Coke
Studio

Coke Studio is Coca-Cola's global music platform. In Latin America, the challenge was to break down barriers and bring the at-home experience closer to the energy of live music festivals. So, we created the most VIP ticket of all: inside the stage. The magic happened through cameras placed on instruments, dancers, and singers. The campaign launched at Rock in Rio, the biggest music festival in the Americas, and will continue to invade stages across Brazil, Mexico, Chile, and Argentina.