Creative Art Director

Dress-code-free Vogue Ball
Havaianas is not just a brand of flip-flops designed for free feet. It’s a fashion brand “Designed for a free life”, Havaianas’ new positioning.

That’s why we decided to take a stand against something that’s opposite to fashion freedom and the very use of Havaianas: the dress code.

And we did it big, crashing Vogue Ball, Brazil’s most famous gala.