Creative Art Director

Feel at Ease

Amstel came to Brazil as one of the first upper mainstream pure malt beers, but after a while, almost all of its competitors launched similar products and made it tough to compete. Therefore, we decided to take Amstel back to its origins in Amsterdam, a well-known place for welcoming everyone, and used this feeling of freedom as our unique differential. Whenever you open an Amstel, you feel at ease to be who you are, just like in Amsterdam.