Creative Art Director

I Knew You Existed
(Part II)
In São Paulo, among hundreds of colorful graffiti, a simple sentence stands out: “Eu sabia que você existia”. Which means “I knew you existed”. The mural is a street art icon, seen by millions. But, just a few meters beneath it, there’s a lot of people that most of society doesn't seem to know exist: people living on the street.

SP Invisível, São Paulo's leading NGO for unhoused aid, decided to do something about it. We invited the artist behind “I Knew You Existed”, Felipe Morozini, to give a new meaning to his most famous work. To create its Part II.