Creative Art Director


After repositioning Coca-Cola in Brazil, we had the opportunity to bring our Uplift concept to a global spot for one of the most anticipated events of 2019: the launch of Avengers Endgame. The story of a girl who found power on an ice-cold Coke, the power to chase the bus, which would take her to the movie premiere, made this commercial a blockbuster. Everything was crafted so that the fans could find the Avengers' characteristics on her. From being late to catch a bus, like Peter Parker, to a superhero landing, like Iron Man. The spot was broadcasted in 57 countries without any local adaptation, something that had never happened in Coke history.