Creative Art Director
sorry / under construction

Uplift

You know that feeling of drinking an ice-cold Coke in a hot summer day? When Coca-Cola asked us to reposition its brand for teenagers, we used that unique feeling as a trigger for something great to happen. That's when "Vai no Gás" was born. More than a mobile first campaign, it was an invitation for teens to live life to the fullest with the help of a Coca-Cola Uplift and what started as a pitch, became the most watched commercial in the world in 2018/2019 according to Youtube Ads Leaderboard, the first time for a Brazilian spot.