Vinicius Pegoraro / Creative Art Director

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	<title>Vinicius Pegoraro / Creative Art Director</title>
	<link>https://vpegoraro.com</link>
	<description>Vinicius Pegoraro / Creative Art Director</description>
	<pubDate>Mon, 19 May 2025 19:02:46 +0000</pubDate>
	<generator>https://vpegoraro.com</generator>
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		<title>I Knew You Existed (Part II) - SP Invisível</title>
				
		<link>https://vpegoraro.com/I-Knew-You-Existed-Part-II-SP-Invisivel</link>

		<pubDate>Thu, 11 May 2023 18:48:00 +0000</pubDate>

		<dc:creator>Vinicius Pegoraro / Creative Art Director</dc:creator>

		<guid isPermaLink="true">https://vpegoraro.com/I-Knew-You-Existed-Part-II-SP-Invisivel</guid>

		<description>
	I Knew You Existed(Part II)

	In São Paulo, among hundreds of colorful graffiti, a simple sentence stands out: “Eu sabia que você existia”. Which means “I knew you existed”. The mural is a street art icon, seen by millions. But, just a few meters beneath it, there’s a lot of people that most of society doesn't seem to know exist: people living on the street.
 
SP Invisível, São Paulo's leading NGO for unhoused aid, decided to do something about it. We invited the artist behind “I Knew You Existed”, Felipe Morozini, to give a new meaning to his most famous work. To create its Part II.

	
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		<title>Dress-code-free Vogue Ball - Havaianas</title>
				
		<link>https://vpegoraro.com/Dress-code-free-Vogue-Ball-Havaianas</link>

		<pubDate>Thu, 11 May 2023 19:01:25 +0000</pubDate>

		<dc:creator>Vinicius Pegoraro / Creative Art Director</dc:creator>

		<guid isPermaLink="true">https://vpegoraro.com/Dress-code-free-Vogue-Ball-Havaianas</guid>

		<description>
	Dress-code-free Vogue Ball
	Havaianas is not just a brand of flip-flops designed for free feet. It’s a fashion brand “Designed for a free life”, Havaianas’ new positioning.

That’s why we decided to take a stand against something that’s opposite to fashion freedom and the very use of Havaianas: the dress code.

And we did it big, crashing Vogue Ball, Brazil’s most famous gala.

	
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		<title>Genocide Targets - Coalizão Negra</title>
				
		<link>https://vpegoraro.com/Genocide-Targets-Coalizao-Negra</link>

		<pubDate>Tue, 18 Aug 2020 20:39:56 +0000</pubDate>

		<dc:creator>Vinicius Pegoraro / Creative Art Director</dc:creator>

		<guid isPermaLink="true">https://vpegoraro.com/Genocide-Targets-Coalizao-Negra</guid>

		<description>
	Genocide
Targets


	We turned the data of the massive killing of black people in Brazil into powerful target shaped charts that can't be ignored by the media and authorities.

	
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		<title>#DonateForPriscila - SBT</title>
				
		<link>https://vpegoraro.com/DonateForPriscila-SBT</link>

		<pubDate>Thu, 18 Jul 2019 04:42:33 +0000</pubDate>

		<dc:creator>Vinicius Pegoraro / Creative Art Director</dc:creator>

		<guid isPermaLink="true">https://vpegoraro.com/DonateForPriscila-SBT</guid>

		<description>
	Donate
for Priscila
	The main character from a soap opera suffers an accident and she would only recover with donations from the public.

	
	We modified the script of the children’s soap opera in a way that would make the main character, priscila, suffer an accident and she would only recover with donations from the public.
	Only 2% of Brazilians donate blood and usually only do it when someone close to them is in need.
 In Brazil, soap operas are part of pop culture, with more than 100 million viewers who develop a strong emotional bond with their characters.

We used its relevance to create the largest movement of blood donation in the country.


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83 million people reached
8 million interactions on social networks
431 minutes of exposure in open TV
U$ 19 million in spontaneous media
#1 on Google Searches followed by president Dilma’s impeachment
An increase of 31% in blood donations
	

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	<item>
		<title>Fountains - Nomad</title>
				
		<link>https://vpegoraro.com/Fountains-Nomad</link>

		<pubDate>Mon, 19 May 2025 19:02:46 +0000</pubDate>

		<dc:creator>Vinicius Pegoraro / Creative Art Director</dc:creator>

		<guid isPermaLink="true">https://vpegoraro.com/Fountains-Nomad</guid>

		<description>
	Fountains
	Let the first coin be tossed by anyone who has never tried their luck in a wishing fountain at least once in their life. Taking this behavior as a starting Point, we created a campaign for NOMAD, a Brazilian fintech, that shows there are smarter (and much more reliable) ways to “leave” your money abroad.


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	<item>
		<title>The Chase - Coca-Cola</title>
				
		<link>https://vpegoraro.com/The-Chase-Coca-Cola</link>

		<pubDate>Fri, 05 Jul 2019 20:29:53 +0000</pubDate>

		<dc:creator>Vinicius Pegoraro / Creative Art Director</dc:creator>

		<guid isPermaLink="true">https://vpegoraro.com/The-Chase-Coca-Cola</guid>

		<description>
	The
Chase
	After repositioning Coca-Cola in Brazil, we had the opportunity to bring our Uplift concept to a global spot for one of the most anticipated events of 2019: the launch of Avengers Endgame. The story of a girl who found power on an ice-cold Coke, the power to chase the bus, which would take her to the movie premiere, made this commercial a blockbuster. Everything was crafted so that the fans could find the Avengers' characteristics on her. From being late to catch a bus, like Peter Parker, to a superhero landing, like Iron Man. The spot was broadcasted in 57 countries without any local adaptation, something that had never happened in Coke history.


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</description>
		
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	<item>
		<title>Coke Studio </title>
				
		<link>https://vpegoraro.com/Coke-Studio</link>

		<pubDate>Tue, 07 Jan 2025 13:47:04 +0000</pubDate>

		<dc:creator>Vinicius Pegoraro / Creative Art Director</dc:creator>

		<guid isPermaLink="true">https://vpegoraro.com/Coke-Studio</guid>

		<description>
	Coke
Studio
	Coke Studio is Coca-Cola's global music platform. In Latin America, the challenge was to break down barriers and bring the at-home experience closer to the energy of live music festivals. So, we created the most VIP ticket of all: inside the stage. The magic happened through cameras placed on instruments, dancers, and singers. The campaign launched at Rock in Rio, the biggest music festival in the Americas, and will continue to invade stages across Brazil, Mexico, Chile, and Argentina.


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</description>
		
	</item>
		
		
	<item>
		<title>chegou Bis Limão tá acabando</title>
				
		<link>https://vpegoraro.com/chegou-Bis-Limao-ta-acabando</link>

		<pubDate>Tue, 07 Jan 2025 13:28:27 +0000</pubDate>

		<dc:creator>Vinicius Pegoraro / Creative Art Director</dc:creator>

		<guid isPermaLink="true">https://vpegoraro.com/chegou-Bis-Limao-ta-acabando</guid>

		<description>
	chegou
BIS LIMÃOtá acabando
	After 10 years of whining from fans on social media, Bis Limão is finally back. (Yay!!!). The only problem is that it (alreay) has an expiration date (Awww). That's when, to promote this triumphant return, we did something as sweet as chocolate and as sour as lemon: we gave both pieces of news at the same time leaving thousands of Bis Limão fans just like that: crying and laughing at the same time. 


</description>
		
	</item>
		
		
	<item>
		<title>Designed for a free life - Havaianas</title>
				
		<link>https://vpegoraro.com/Designed-for-a-free-life-Havaianas</link>

		<pubDate>Thu, 11 May 2023 19:23:09 +0000</pubDate>

		<dc:creator>Vinicius Pegoraro / Creative Art Director</dc:creator>

		<guid isPermaLink="true">https://vpegoraro.com/Designed-for-a-free-life-Havaianas</guid>

		<description>
	Designed for a free life
	Havaianas, the world’s most iconic flip-flops, were designed for free feet. But the brand has a lot more to offer than colorful and comfortable sandals. 

Havaianas offers the same kind of freedom in colorful and comfortable sneakers, clothes, sunglasses, bags, socks, and accessories. People just needed to know that.

That’s where “Designed for a free life” comes in. A global campaign that celebrates not only free feet as Havaianas’ past communication always did, but a free lifestyle.

	
	&#60;img width="2806" height="3969" width_o="2806" height_o="3969" data-src="https://freight.cargo.site/t/original/i/198c67d55d4c958e2729947cc8e24905bef3e303559196a4b9b52e23376706f6/AF_594x840mm_Havaianas_Posters_CANNES_AND.jpg" data-mid="178500170" border="0"  src="https://freight.cargo.site/w/1000/i/198c67d55d4c958e2729947cc8e24905bef3e303559196a4b9b52e23376706f6/AF_594x840mm_Havaianas_Posters_CANNES_AND.jpg" /&#62;&#60;img width="2806" height="3969" width_o="2806" height_o="3969" data-src="https://freight.cargo.site/t/original/i/0fde2ebffa1403387c86c3fc35ec2bc5e33df4682f0b0a9cdc1c57b8bc779c18/AF_594x840mm_Havaianas_Posters_CANNES_AND3.jpg" data-mid="178500172" border="0"  src="https://freight.cargo.site/w/1000/i/0fde2ebffa1403387c86c3fc35ec2bc5e33df4682f0b0a9cdc1c57b8bc779c18/AF_594x840mm_Havaianas_Posters_CANNES_AND3.jpg" /&#62;

	&#60;img width="2806" height="3969" width_o="2806" height_o="3969" data-src="https://freight.cargo.site/t/original/i/13b65203a4b5d961d497dda5a52ee28c80fd13e41026b401aa95524b4ec56257/AF_594x840mm_Havaianas_Posters_CANNES_AND2.jpg" data-mid="178500171" border="0"  src="https://freight.cargo.site/w/1000/i/13b65203a4b5d961d497dda5a52ee28c80fd13e41026b401aa95524b4ec56257/AF_594x840mm_Havaianas_Posters_CANNES_AND2.jpg" /&#62;
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	</item>
		
		
	<item>
		<title>Pride - Netflix</title>
				
		<link>https://vpegoraro.com/Pride-Netflix</link>

		<pubDate>Thu, 18 Jul 2019 04:14:51 +0000</pubDate>

		<dc:creator>Vinicius Pegoraro / Creative Art Director</dc:creator>

		<guid isPermaLink="true">https://vpegoraro.com/Pride-Netflix</guid>

		<description>
	Netflix
Pride


	Netflix has done a lot for the LGBTQI+ community in terms of representation by opening the minds of the society and by making it easier for parents to understand and accept their children the way they are. On pride week, we put a highlight on that by showing that the fear parents feel can be cured with love.


Rainbow rooms

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4a4a74f57c28f22f8b4411e83c7c30fdee0a39b1ec362129b577d6b25cd69f22/netflix-pride00008.jpg" data-mid="46885732" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4a4a74f57c28f22f8b4411e83c7c30fdee0a39b1ec362129b577d6b25cd69f22/netflix-pride00008.jpg" /&#62;
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